Love Your Clothes

Over 300,000 tonnes of clothes go to waste every year in the UK. This is having a huge impact on the planet as lots of resources such as energy, materials and water go into making clothing - in fact to make one pair of jeans, it requires 1,800 litres of water! Currently, over 5% of the UK’s total annual carbon and water footprints result from clothing consumption. If clothes stayed in active use for nine months longer (extending their average life to around three years) this would reduce their carbon, water and waste footprints by 20-30%.

About the campaign

This campaign is about promoting reduction in clothing waste and extending the life of our garments by thinking before we buy, encouraging second hand and charity shop purchases, caring for and repairing the clothes we already have, and donating the clothes we no longer need to charity, friends or family.

Our top tips

  • Think before you buy - ask yourself do you really need it and are you going to wear it?
  • Wash your clothes at lower temperatures to make them last longer
  • Do basic repairs of rips and tears
  • Donate any unwanted clothes to friends, family or to a charity shop. You could even sell them online if you want
  • Set up a clothes swap shop with your friends/family/community group. Download this handy guide from Love Your Clothes to help get you started

Find out more about Love your clothes